Founded in 2019, BLUER is a menswear brand based in London and Seoul.

BLUER is inspired by human experiences of living together and the subsequent formations of diverse subcultures.

Visualizing how individual boundaries are blurred in this process, the brand uses couture and tailoring elements in a masculine silhouette.

BLUER portrays the interwoven-ness of human interactions and emotions through heavily woven denim.

Developing artisanal textile development processes with premium quality fabrics, BLUER offers the contemporary man comfort, weight, softness and ultimately a sense of belonging in the modern society.