Founded in 2019, BLUER is a menswear
brand based in London and Seoul.
is inspired by human experiences of living
together and the subsequent formations of
individual boundaries are blurred in this
process, the brand uses couture and tailoring elements in a masculine silhouette.
BLUER portrays the interwoven-ness of
human interactions and emotions through
heavily woven denim.
Developing artisanal textile development
processes with premium quality fabrics, BLUER offers the contemporary man comfort, weight, softness and ultimately a sense of belonging in the modern society.