BLR expresses “the meaning of life” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result. 

BLR visualizes how the personal area becomes ambiguous (=blur) in this process, and is completed by adding craft and tailoring techniques based on a masculine silhouette. In addition, interactions and emotions between people are expressed by using a strong and thick denim material as the main fabric. 

BLR aims to provide a sense of weight, comfort, and a differentiated sense of belonging in modern society to those who experience BLR by developing various textiles using creative quality fabrics.